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Having lots of great content on your website gives you an advantage in search engine rankings in several ways. First, the relevant content on your site tells search engines what your site is about and shows its relevance to your targeted key words and phrases. Second, high quality content will attract links from other websites and blogs related to the topic of your website. Both of these are used by search engines to help determine your site’s ranking.

Links from other sites to your website, especially from other content that is related to your own, tells search engines that other people find your website content to be useful. Links are the equivalent of a third party recommendation for the value of your website. As with recommendations, the higher the status of the website that links to yours, the more value the recommendation carries for the search engines. In web terms, Google calls this status Page Rank.

Since Google garners a very large majority of all searches conducted on the web, that is the search engine on which most website owners should be focused. The specifics of the manner in which Google and other search engines rank websites in response to user searches is kept confidential as a trade secret. Each search engine hopes to use a method that helps it direct its users to relevant content more reliably than its competitors in order to gain a larger market share.

One thing that is known is that Google looks for the frequency with which keywords are used throughout a web page to help determine its relevance. Just as important though, are the use of related keywords. For example if your website sells rebuilt automobile transmissions, terms like “car repair” and “auto parts” sprinkled into the content along with “transmission” and other direct keywords amplifies the value of those keywords and helps Google become more confident that your website offers genuinely valuable content about the key word.

While incoming links from relevant and popular websites and high quality content are two of the factors that search engines use in determining your website’s search rankings, they are not the only factors. A good search engine marketer makes it his or her business to study how search engines work and to implement best practices for client websites. A good SEO marketer will not only help optimize your website, but will have a staff of writers available to create customized SEO content for your website.

Remember getting visitors to your website is half the battle. The other half is closing the deal. Well-written content helps to build your credibility with your site’s visitors. Higher traffic to your website equals more potential customers. Higher credibility to those potential customers equals more sales, and that’s the bottom line.

Getting a top rankings in search engines in divided into 3 primary areas:

• On-page Optimization
• Link Development
• Content Creation

These three areas have a symbiotic relation to each other.

The two more important areas; link development and content creation are not so easy to implement and also tend to require 3^rd party outsourced agents to complete.

Onpage optimization is much more easily defined, and easier to complete and while having an impact on ordered ranks in search engines it probably won’t be much of an impact without the other two.

Over the years, onpage optimization has changed. Many topics that were pnce thought to be of value have negligible value today. Some of these are:

• Keyword Density
• Meta Keyword
• Meta Description
• Page Headers

While you may find volumes of literature on the Internet about the value of
these variables – SEOAssur has empirical evidence to support their limited value
and ranking impact.

Below are some factor considerations for on-page
optimization:.

In addition, SEO Assur provides independent referrals for operating search engine optimization firms and consultants within the United States and arranged by state and city of origin.

SEOAssur for Internet marketing strategies.
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